Thoughts.

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Data, Analytics & Measurement: Where Digital Marketing Went Wrong

Back in the dim and distant mists of time, there was no such thing as marketing. There were ad men, and they produced adverts, and people bought what they sold. And then this happened: Hilltop - Coca-Cola, 1971 This was, as far as we can find, the first example of…

Delivering Growth via Digital Marketing: Attention, not Love

Here's a thought for you - where do most of a brand's sales come from? Loyal, repeat purchasers, or light purchasers, attracted in bulk and sold to rarely? If you answer A, you're either highly atypical, or missing out on growth. And that might be fine - your strategic goals…

Schema.org & JSON-LD: Bringing a Little Clarity

When it comes to creating structured data for the content on your site, the best way to go about it nowadays, with one exception, is JSON-LD. Whilst RDFa and and microdata have also long been supported, JSON-LD is an official W3C recommendation, and Google's recommended method for annotating your pages.…

Really Responsive Design and the Frameless Grid

This is an old post, kept for posterity. The theory is still good though. Many years ago, the web was a simpler place, in terms of design. After all, it's quite hard to bring anything of visual beauty to your users, when your canvas is monospaced syntax-highlighted text, and nothing…