Thoughts.

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Building a Content Marketing & Editorial Calendar Template

If you just want the Excel file, here's the link to download our our content marketing and editorial calendar template. If you Google content marketing and editorial calendar templates, you'll find a lot of free resources you can download, which basically amount to Excel files with some headings. However, you…

The Basics & Principles of Digital Marketing

A lot is made of the vast amount of data and rapid innovation in the digital marketing space, but to what extent is that a good thing, or even useful? After all, between ad fraud, metrics, with issues, unusable data and analytics issues we've conspired to make marketing needlessly complex,…

An Introductory Guide to Log File Analysis

Welcome to our guide to log file analysis. This guide is designed to help you learn what log files are, why we analyse them, how to marry that data against other datasets, and how you can optimise your site through it. We'll also be looking at some of the tooling…

The Beautiful Smoke and Mirrors of Brand Purpose

TL;DR: there's nothing wrong with marketing and storytelling. But when it comes to joining that with CSR and putting out messaging of what your brand cares about, it needs to be real, rather than just a good story. There's been a lot made over the past few years of…

HS2 and the Error of Solving the Wrong Problem

£56,000,000,000. Fifty-six billion. With a b. For our US readers, that'd be around $77,000,000,000. That's how much the new HS2 railway is currently projected to cost. Bearing in mind that it won't come in on that budget, let's take a look at a few…

[ES5 & ES6] Debounce React Events on Inputs

In my time, I've written a lot of React code, and one of the most common requirements I come across are the ability to update components when a user has finished doing something. For example, a table with search and sort options. The sorting should use onClick and run immediately,…

A Need for Artists and Scientists

In the digital sphere, measurement currently reigns over all things. We like to think we can measure everything, and that those measurements help us make better decisions. However, of late there's started to be a bit of a push-back against this, and I think it's happening for three reasons: Much…

Snapchat, Hidden Data, and the Danger of External Platforms

A story recently broke on the DAU numbers for Snapchat. The Daily Beast got hold of 5 months of metrics on Snapchat's product features, and as a result, were able to get a glimpse at how the app is actually performing. Which is a nice alternative to the rather stagemanaged…

Thoughts on the Future of the Creative Agency

A brand must do many things to have and stay relevant with people. It must matter. It must stand for something meaningful and shout about it. It must act in a way that affirms that this is something they are passionate about. That can be a message. Dove and Real…