Thoughts.

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Wallpaper Not Required

There's an interesting, let's be generous and call it a feature, of modern residential architecture. Much of it looks remarkably similar to much of the rest of it. Bright white interiors. Bauhaus structure. Black exteriors. I recently bemoaned how some things look similar, because they're made of the same things,…

Just Delight Me

Delightful: engenders the feeling of delight Good marketing works for a single, simple reason: it is delightful. Marketers are in the business of creating delightful, emotive experiences. Over time, the cumulative effect of those experiences builds into a perception of the brand in the mind of those observing that marketing.…

What You Do is Abstract, Not Specific

We never think of ourselves as tied to any particular technology or skillset; we think of ourselves as tied to our customers, and we're trying to work backwards from their needs Jeff Bezos, CEO Amazon - Code Conference 2016 There's no such thing as a digital marketing agency, just a…

A Wave of Rubbish: Holding Content to a Higher Standard

There's a wonderful moment at the end of Pretty Woman. For anyone who's not seen it, Richard Gere is a corporate raider after his latest target, a ship-building company. Towards the end, in a moment of anagnorisis, he realises his life has been spent creating a company which creates nothing…

Upholstrygeist - A Free Ghost Theme

Upholsterygeist is a minimalist Ghost theme built using OpenDAWS, available here. Features Endlessly responsive using flexbox Typography friendly Built with LESS Syntax highlighting using highlight.js baked in Installation Download the files using the GitHub .zip download Unzip the files and rename the folder to 'Upholsterygeist' Upload the folder to…

Really Responsive Design and the Adaptive Grid

Many years ago, the web was a simpler place, in terms of design. After all, it's quite hard to bring anything of visual beauty to your users, when your canvas is monospaced syntax-highlighted text, and nothing else. Thankfully, we've come quite a way since then, and now we can do…