What You Do is Abstract, Not Specific

We never think of ourselves as tied to any particular technology or skillset; we think of ourselves as tied to our customers, and we're trying to work backwards from their needs

Jeff Bezos, CEO Amazon - Code Conference 2016

There's no such thing as a digital marketing agency, just a marketing agency that currently works through digital channels.

There's no such thing as a JavaScript agency, but there are dev shops who build front-end interfaces.

Business is about addressing the challenges of your customers problem in the best way possible, not doing what you like doing. Sometimes those are the same thing, but that's not a given.

Be tied to doing the best thing you can for those who you work for, not simply the things you enjoy.

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