Thoughts. Ideas. Learnings.

Welcome to our blog. Make yourself at home.

Delivering Growth via Digital Marketing: Attention, not Love

Here's a thought for you - where do most of a brand's sales come from? Loyal, repeat purchasers, or light purchasers, attracted in bulk and sold to rarely? If you answer A, you're either highly atypical, or missing out on growth. And that might be fine - your strategic goals…

Data, Analytics & Measurement: Where Digital Marketing Went Wrong

Back in the dim and distant mists of time, there was no such thing as marketing. There were ad men, and they produced adverts, and people bought what they sold. And then this happened: "Hilltop" - Coca-Cola, 1971 This was, as far as I'm aware, the first example…

Digital Content Production Process

Every year or so, I set out to create a single massive piece of content. This is some sort of large-scale piece, designed to allow for research into something. Previous pieces have included things like Fly Me to the Moon, a piece designed to test Google's JS rendering capabilities. This…

Building a Content Marketing & Editorial Calendar Template

If you just want the Excel file, here's the link to download our our content marketing and editorial calendar template. If you Google content marketing and editorial calendar templates, you'll find a lot of free resources you can download, which basically amount to Excel files with some headings. However, you…

A Need for Artists and Scientists

In the digital sphere, measurement currently reigns over all things. We like to think we can measure everything, and that those measurements help us make better decisions. However, of late there's started to be a bit of a push-back against this, and I think it's happening for three reasons: Much…

Snapchat, Hidden Data, and the Danger of External Platforms

A story recently broke on the DAU numbers for Snapchat. The Daily Beast got hold of 5 months of metrics on Snapchat's product features, and as a result, were able to get a glimpse at how the app is actually performing. Which is a nice alternative to the rather stagemanaged…

From Tactics to Strategy: Messaging, Content Marketing & Experience Design

Go back many years ago, and we as digital marketers and consultants had the ability to target specific keywords and know from Google what the search volume of those would be, and we could track the traffic by keyword in analytics. Nowadays, those things for the most part aren't true.…