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Techincal Challenges: Faceted Navigation SEO

In our introductory guide to log file analysis, we highlighted that one of the issues that can hinder Google's ability to crawl a site is complex faceted navigation. The root cause is simple - for every additional facet, you increase the number of potential URL combinations exponentially. Thus if, for…

Digital Content Production Process

Every year or so, I set out to create a single massive piece of content. This is some sort of large-scale piece, designed to allow for research into something. Previous pieces have included things like Fly Me to the Moon, a piece designed to test Google's JS rendering capabilities. This…

An Introductory Guide to Log File Analysis

Welcome to our guide to log file analysis. This guide is designed to help you learn what log files are, why we analyse them, how to marry that data against other datasets, and how you can optimise your site through it. We'll also be looking at some of the tooling…

From Tactics to Strategy: Messaging, Content Marketing & Experience Design

Go back many years ago, and we as digital marketers and consultants had the ability to target specific keywords and know from Google what the search volume of those would be, and we could track the traffic by keyword in analytics. Nowadays, those things for the most part aren't true.…