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Delivering Growth via Digital Marketing: Attention, not Love

Here's a thought for you - where do most of a brand's sales come from? Loyal, repeat purchasers, or light purchasers, attracted in bulk and sold to rarely? If you answer A, you're either highly atypical, or missing out on growth. And that might be fine - your strategic goals…

From Tactics to Strategy: Messaging, Content Marketing & Experience Design

Go back many years ago, and we as digital marketers and consultants had the ability to target specific keywords and know from Google what the search volume of those would be, and we could track the traffic by keyword in analytics. Nowadays, those things for the most part aren't true.…