From this day forward, Flight Control will be known by two words: Tough and Competent. Tough means we are forever accountable for what we do or what we fail to do. We will never again compromise our responsibilities. Every time we walk into Mission Control we will know what we stand for. Competent means we will never take anything for granted. We will never be found short in our knowledge and in our skills.
Gene Kranz, 30 January 1967
Inspiration & Hard Work
In a world where everyone tells you to move fast and break stuff, we believe in tortoise model of going a little slower and doing it right first time. It might be a little old-fashioned, but we think it's even more relevant now than ever.
- Consultancy should be strategic, creative should be timeless, and discussions should be meaningful
- Building brand awareness, affinity and loyalty is more meaningful working just to meet the next quarterly report, and
- All our work should deliver long-term impact through the compounding effect of marginal gains
If You Believe That Too...
You should probably get in touch. We'd love to work with you.